PROJECT NOTES:
As part of a firmwide campaign to grow our expanding Client Advisory Services offering, I led the launch of a suite of client-facing resources including a new web ecosystem, interactive tools, whitepapers, guides, messaging framework, and more. The content was all designed to spark conversations, showcase thought leadership, and generate leads. This was a broad, cross-functional initiative involving multiple service areas, firm leaders, and revenue centers. It represents a fundamental shift in how we go to market, moving toward a more productized, scalable model.
As an Easter egg, this campaign is all about leveraging strength. The creative concept under the hood is the mechanical advantage gained through simple machines… tiny inventions that unlock the most basic ways of leveraging mechanical advantage to achieve more. This was also an exploration in production AI image generation that helped us achieve some really interesting results.
PRIMARY TOOLS:
Illustrator, WordPress, DALL-E 3, Photoshop
CATEGORY:
Creative Direction, Art Direction, Design, Messaging, Marketing Strategy, Multi-channel Campaign Execution, Collateral Design, Web Design