PROJECT NOTES:
Working closely with the Nack team, I headed up branding efforts; including naming, brand positioning, brand voice, web content, and in-app language. I was also responsible for writing the launch video script, and worked closely in the creative direction of the spot. In addition to brand and brand communications, I worked on the visual design of the app, working to improve the user experience and optimize the user interface design to help create a seamless experience.
CATEGORY:
UI/UX, App Design, Design, Branding, Writing, Video Script, Etc.