PROJECT NOTES:
This project consisted of a passport, a website, a sticker, and some 2-for-1’s aimed to get people off couches and into the community. My objective with the brand was to remain fresh and energetic while identifiably DU. I also worked on art direction for over a dozen spotlight videos for participating businesses. In addition, I built the website, featuring an interactive map and video to deepen engagement with the product and businesses. Check it out at trail.du.edu.
This project consisted of a passport, a website, a sticker, and some 2-for-1’s aimed to get people off couches and into the community. My objective with the brand was to remain fresh and energetic while identifiably DU. I also worked on art direction for over a dozen spotlight videos for participating businesses. In addition, I built the website, featuring an interactive map and video to deepen engagement with the product and businesses. Check it out at trail.du.edu.
PRIMARY TOOLS:
Illustrator, WordPress, HTML, CSS, Javascript
CATEGORY:
Graphic Design, Print, Web Design, Video, Art Direction