PROJECT NOTES:
For this project we engaged with the Career and Professional development team with the goal of refining and clarifying their brand to better showcase the many programs & events under their umbrella. We explored the look, feel, and tone to shape how the unit was perceived, navigated, and understood by their audiences (and themselves). We arrived at a solution maintains a visually distinct identity within the larger university brand and stands out among the clutter and noise of campus life.
For this project we engaged with the Career and Professional development team with the goal of refining and clarifying their brand to better showcase the many programs & events under their umbrella. We explored the look, feel, and tone to shape how the unit was perceived, navigated, and understood by their audiences (and themselves). We arrived at a solution maintains a visually distinct identity within the larger university brand and stands out among the clutter and noise of campus life.
PRIMARY TOOLS:
Photoshop, Illustrator
CATEGORY:
Branding, Graphic Design, Web Design